If your marketing offends someone it will probably be a success- Get someone to tell a friend. Hopefully someone will tell another friend and it will become viral
- Collect email addresses from prospects so that you can build a relationship (with permission, of course)
- Everybody makes marketing mistakes, learn from yours
- Give a sample away for free.
- Perform an outrageous publicity stunt
- In some instances it is better to co-operate with a competitor rather than compete
- Create a company blog
- Ask clients for written testimonials
- Study the marketing techniques of your competitors. Do what works for them
- Be seen as an expert in your field by writing Ezine articles
- Write a press release and submit it to newspapers and magazines
- Differentiate your product. Just know that your product also must be good. A different product that is crap is useless
- Give something of value away for free via a contest
- Put your logo and website URL on everything
- Learn from the pros. Read Seth Godins marketing blog. Read Seth's books on http://www.sethgodin.com/
- Don’t just make a promise in your marketing message.
- Deliver on your promise or you will be seen as a liar
- Sponsor a popular local event
- Use the new media
- Follow your gut instincts
Wednesday, October 03, 2007
20 Free Marketing Ideas
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